Company : MAK INDIA LIMITED
Position Details : Digital Marketing & SEO Analyst
Location : Coimbatore
Job description
- Launch and optimize PPC campaigns (Facebook/Instagram, Google ads).
- Monitor budgets and oversee search platform accounts.
- Track KPIs and produce useful reports for our client companies.
- Experience in working on Google ads merchant
- Be involved in keyword selection and audience targeting.
- Write attractive and concise copy for ads.
- Find ways to reduce risk of click fraud.
Requirements
- 1+ years as a PPC/Paid Ads Coordinator or digital marketing Specialist.
- Experience in data analysis and reporting.
- Knowledge of digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Etc.,) is preferred.
- Experience with shopify is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Experience in remarketing campaigns on Google Ads and Facebook
- Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, CPL, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Learning & taking up the preparation of the Monthly, Quarterly & yearly digital performance with different teams
- Analytical thinking with strong math skills.
- Bachelor’s degree in Marketing, Digital Media or a related field or equivalent combination experience.
- Extremely strong written and verbal communication skills.
- Entrepreneurial spirit and a self-starter.
- Ability to work in a fast-paced, highly independent environment and juggle multiple ongoing projects, responsibilities and relationships.
- Willingness to intensively and rapidly dive into understanding the needs of clients and growing platforms.
- Strong interpersonal and relationship-building skills.