Company : SuiteMatrix IT Solutions
Position Details : Digital Marketing
Location : Coimbatore
Responsibilities:
- Develop and execute comprehensive digital marketing campaigns to promote our IT products/services across multiple channels (social media, email, search engines,
etc.). - Utilize advanced analytics tools (such as Google Analytics, Adobe Analytics) to measure and report on the performance of campaigns, and leverage insights to optimize strategies.
- Manage and optimize PPC campaigns (Google Ads, Bing Ads) to achieve maximum ROI and drive qualified traffic.
- Conduct in-depth keyword research and perform SEO analysis to improve organic search rankings and visibility.
- Monitor and analyze social media metrics to assess the effectiveness of campaigns and identify opportunities for improvement.
- Collaborate with cross-functional teams including sales, product management, and IT to develop integrated marketing strategies.
- Stay updated with industry trends and best practices in digital marketing and IT to ensure a competitive advantage.