Company : Fashiondot
Position Details : Digital Marketing Executive
Location : Coimbatore
Experience : 0 to 3 years
Job description
strategy Development: Creating, implementing, and refining digital marketing strategies aligned with overall business goals. This involves understanding the target audience, market trends, and competitive landscape.
Content Creation: Generating engaging and relevant content for various digital channels such as websites, social media, blogs, email campaigns, and more. This includes written content, graphics, videos, and other media.
Social Media Management: Planning, scheduling, and engaging with the audience on social media platforms. This involves creating content calendars, responding to comments/messages, and analyzing social media metrics.
Search Engine Optimization (SEO): Optimizing content and websites to improve visibility and ranking on search engines. This includes keyword research, on-page optimization, link building, and staying updated with search engine algorithms.
Paid Advertising: Managing online advertising campaigns across platforms like Google Ads, Facebook Ads, or other ad networks. This includes budget management, ad creation, targeting, and performance analysis.
Analytics and Reporting: Monitoring and analyzing digital marketing metrics to measure the effectiveness of campaigns. This involves using tools like Google Analytics, social media insights, or specific marketing analytics platforms to derive insights and make data-driven decisions.
Email Marketing: Creating and executing email campaigns to nurture leads, retain customers, and drive engagement. This includes crafting compelling email content, managing subscriber lists, and analyzing campaign performance.
Conversion Rate Optimization (CRO): Identifying opportunities to improve website or landing page performance to increase the percentage of visitors who take desired actions, such as making a purchase or signing up for a newsletter.
Customer Relationship Management (CRM): Utilizing CRM tools to manage customer data, track interactions, and personalize marketing efforts based on customer behavior and preferences.
Staying Updated: Keeping up with industry trends, new tools, and best practices in digital marketing to continuously improve strategies and tactics.